Everybody wants his or her website to be on the first page of the search engine results but it is not always so simple. It takes hard work, determination, and proper research to rank high on the search engine. Some people end up doing more harm than good in their attempts to improve their ranking.
The harm is due to some bad advice or myths that if they do certain things their ranking is going to improve. They end up making mistakes that waste their money and worst of all, mistakes that can lead to a penalty. Once you are penalized, all your efforts will be for nothing and your ranking will be affected drastically. You don’t want to find yourself in such a situation. Here are the common SEO mistakes that you should avoid.
Using black hat methods
There are two types of SEO practices: white hat and black hat. Black hat seo is methods that try to influence Google search results by violating the guidelines provided by the search engine. Some common black hat practices include purchased links, blog comment spam, link farming, keyword stuffing, and hidden links and texts.
Some people who want overnight success ends up using these unethical methods to trick the search engines to rank them higher. You can even hire an SEO agency to help you out and they use the black hat methods to impress you with some quick gains which can end up costing you dearly.
However, they are very risky because Google actively monitor, penalize and your site can even be banned for trying to cheat. White hat practices, on the other hand, they are methods that follow Google guidelines and are encouraged by google. The practices are a sure bet and they improve your ranking. If you have to hire an SEO agency, make sure that it uses white hat techniques.
Not adapting to Search Engine changes
Google and other Search Engines change their algorithms from time to time and you need to learn how to adapt to these changes. The changes occur to improve the searches and to combat black hat techniques. In the past 5 years, there have been 3 major changes and lots of small updates. The changes have significantly changed the way Google rank websites. You must stay updated with these changes to achieve better rankings. It might not be easy to keep up with these changes, so it might be wise to hire an expert for your campaigns.
Failure to research before choosing keywords
Even if you have been offering a certain type of service for a long time, there is no way you can know the exact keywords your potential customers are using to search. It is a common mistake that many companies make and it ends up costing so much money just for nothing. Many companies target keywords that they think people are using while others use too competitive keywords thinking it will help them rank higher. You need to select the right keywords but with less competition and you can only be able to identify such keywords by doing proper research. Try to look for keyword synonyms and what your competitors are using.
Content is like everything when it comes to SEO rankings. However, it does not mean you should stuff lots of contents on your website some of which are irrelevant and of low quality. The major goal of the search engines is to provide the people with content of the highest quality. The information needs to be relevant and of high quality, because Google constantly filter the low quality from the search results and this can affect your rankings.
Don’t purchase content just for the sake of having content on your website. You will end up wasting a lot of money and it will not help your Google rankings in any way especially if the content of your competitors is of high quality. Invest your time and money to produce high-quality content that will entertain, inform, educate and eventually improve your search results ranking.
This is another grave mistake that a lot of people ends up making. Duplicate content is content that can be found in more places than just your website. Duplicate content is bad for SEO and it has affected many people. By having duplicate content, you are risking having your content being excluded from the search results.
Google doesn’t display duplicated content and when it does, they determine the source. You should not even have duplicate content that is on your website, it does not just apply to copy content from other websites. Your content needs to be original and unique for higher google search results ranking.
Some people think that using lots of keywords on their websites is going to improve their ranking. It has been said so many times that one will be attempted to think that it is true. However, stuffing your website with keywords will only affect your ranking negatively. Stuffing your keywords used to improve your rankings like 15 years ago but now, it can be termed as a black hat technique. We have already seen what happens to those who try to play google for a fool. Google has become incredibly good at spotting such techniques so don’t be tempted to think that you will not be caught. Just invest your money in white practices and provide your clients with high-quality content.
Building spammy links
Building spammy links is another black hat technique that a lot of people use trying to improve their rankings. Obtaining links through unnatural ways will only affect your rankings negatively. Building spammy links include buying links from questionable sources, link farming, spamming links on online communities, posting excessive links on blog comments, spinning articles, and paying bloggers to place your links on their websites.
No matter if you are Beginner or SEO expert, you should always focus on these key points and never make these mistakes if you want to rank your site for long term. So keep doing the best work. Get your site ranking to the top. If you need White hat SEO services then feel free to contact us.